Marketing & Loyalty

Subscriptions can be configured flexibly and precisely in Arcavis - whether quantity-based like a 10-item subscription or time-based like an annual subscription. A subscription is created like an article and equipped with individual purchases and terms. At the point of sale, Arcavis automatically recognizes active subscriptions and reduces remaining purchases accordingly. In the back office, you always have an overview of issued subscriptions, open purchases and their value. Reports on usage and remaining value also ensure full transparency.

Highlights

• Volume and time subscriptions (e.g. 10-pack or annual subscription)
• Scannable subscription cards or subscription articles
• Automatic adjustment of remaining purchases when redeeming
• Clear reports incl. residual value calculation
• Direct booking at the point of sale with customer assignment
• Retrospective evaluations and export for accounting

With promotions in Arcavis, you can plan and control time- or quantity-limited discounts directly in the system. Specify which articles, customer groups or branches participate and define terms, discounts or graduated prices. Whether short-term promotions, seasonal campaigns or multi-buy offers - all promotions are automatically taken into account at the point of sale and clearly displayed in the evaluations.

Highlights

• Set up time or quantity-dependent promotions
• Graduated prices, discounts and multibuy offers
• Targeted control by article, customer group or branch
• Automatic consideration at the point of sale
• Clear display of current and past promotions
• Evaluation of the success of the promotion in the reports

This allows you to promote sales in a targeted manner, increase the visibility of your products and easily implement pricing strategies.

Arcavis offers a comprehensive voucher system for all needs. Create value, discount or gift vouchers - digital or printed, one-off or rechargeable. Vouchers can be store-specific or system-wide and can be redeemed both online and in-store. They are managed centrally, including tracking of remaining values and validity.

Highlights

• Value, discount and gift vouchers
• One-off, multiple or rechargeable
• Digital and physical variants
• Redemption online and in-store
• Central management and tracking of remaining values
• Integration in point of sale, webshop and reports

This allows you to offer your customers flexible payment options while promoting customer loyalty and repeat purchases.

With customer profiles in Arcavis, you can bundle all relevant information in one place. Purchases, preferences, memberships and communication history are automatically assigned and can be called up immediately. Customers can be divided into segments to plan targeted campaigns or promotions. This allows you to better understand your customers and create personalized shopping experiences.

Highlights

• Central management of all customer data
• Overview of purchases, subscriptions, vouchers and promotions
• Segmentation by behavior, location or customer type
• Basis for personalized campaigns and mailings
• Direct link to checkout system and loyalty programs
• GDPR-compliant storage and management

This allows you to know your customers better, act in a more targeted manner and strengthen customer loyalty in the long term.

With the campaigns in Arcavis, you can reach your customers with pinpoint accuracy. Select target groups according to any criteria - for example, by articles purchased, anniversaries, age, location or whether someone is a new customer. You can create personalized letters or e-mails directly from the system. Campaigns can be saved, reused and evaluated so that your communication remains efficient and accurate.

Highlights

• Target group formation according to any criteria (article, anniversary, age, etc.)
• Creation of letter or e-mail campaigns directly in Arcavis
• Individual approach with personalized content
• Reusable campaign templates
• Mailing lists and tracking in the system
• Evaluation of reach and response

This allows you to address exactly the right customers at the right time - personally, efficiently and effectively.